Manuel B. Garcia

Manuel B. Garcia serves as the Senior Director for Educational Technology and Digital Learning at FEU Institute of Technology, Manila, Philippines. Read More

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What Should You Do When the Best Evidence for Your Question Cannot Realistically Be Collected?

Sometimes the evidence that would answer your question most directly cannot realistically or ethically be collected. The solution is not to pretend a convenient substitute is equivalent, but to find the best defensible alternative and adjust the question or claim when necessary.

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When the Best Evidence Cannot Be Collected Guide 76 of 217
01 · The Question

What if you know what evidence you need but cannot actually obtain it?

You have done the methodological reasoning correctly. You know what evidence would answer the research question. Then you discover that you cannot collect it.

The necessary records are inaccessible. The ideal measurement would be prohibitively expensive. Direct observation would violate privacy or be ethically inappropriate. The relevant population is extremely difficult to reach. The event occurred years ago. An experimental manipulation would be impossible or unacceptable. The platform does not record the variable you need.

Real research frequently encounters a gap between ideal evidence and obtainable evidence. The mistake is not necessarily accepting a compromise. The mistake is using a weaker or different form of evidence while continuing to write the research question and conclusions as though nothing changed.

02 · The Short Answer

Use the best defensible alternative, then adjust the claim to match it

In Brief

When the best evidence cannot realistically or ethically be collected, identify the closest defensible alternative, determine exactly what that alternative can and cannot establish, and narrow or revise the research question, design, or intended claim when the evidentiary gap is consequential.

A proxy, secondary dataset, self-report, different population, less intensive method, or other substitute may be entirely reasonable. It should not be treated as equivalent to the ideal evidence unless that equivalence can actually be justified.

03 · What You Need to Know

Methodological compromise is normal; hidden compromise is the problem

First identify why the ideal evidence is unavailable

Different constraints require different responses. “We cannot collect the ideal evidence” is not yet a diagnosis.

The obstacle may be ethical. It may involve access, cost, time, technology, privacy, legal restrictions, rarity of the population or event, researcher expertise, participant burden, or the simple fact that the relevant event has already occurred.

Understanding the constraint matters because some obstacles can be solved while others should not be overcome. Lack of access might be addressed through permissions or collaboration. Excessive participant burden might be reduced through a less intensive procedure. An unethical experimental manipulation, by contrast, should not become feasible through persistence.

Separate “ideal” evidence from “necessary” evidence

Researchers sometimes imagine one perfect design and treat every alternative as methodologically unacceptable. That can be unnecessarily restrictive.

The strongest conceivable evidence is not always necessary to answer a modest research question. A more practical method may still provide adequate evidence for a carefully bounded claim.

Suppose continuous behavioral observation would provide extremely detailed evidence of how students study, but your actual question concerns students' reported study strategies. Appropriate self-report evidence may be entirely sufficient because the question itself concerns reported strategies.

The first task is therefore to return to the evidence the research question genuinely requires and distinguish methodological necessity from methodological wish lists.

Ask what the unavailable evidence would have allowed you to claim

A useful way to evaluate the problem is to identify the conclusion that the ideal evidence would have supported.

Suppose you wanted to examine actual use of an educational platform but cannot obtain system logs. You can still ask participants how often they use the platform. Yet the evidence has changed from recorded behavioral traces to self-reported behavior.

If you retain the alternative, your claim should change accordingly. You may be able to describe how frequently participants report using the platform. You should not silently present those estimates as though they were system-recorded behavior.

This distinction between self-report and independently recorded measures is often central when researchers need a feasible substitute.

Look for another source of the same evidence

Sometimes the evidence is available, but not from the source you originally planned.

If institutional records cannot be accessed, another authorized dataset may contain comparable variables. If direct observation of a process is impossible, archival records, documents, recordings, or other existing sources may provide relevant evidence. If one participant group cannot reliably report a phenomenon, another appropriately positioned source may be able to.

This is where considering whether suitable existing data can replace new primary collection can substantially change the feasibility of a study.

The substitute source still requires evaluation. Different datasets can use different definitions, populations, periods, or measurement procedures. “Contains a variable with the same name” is not sufficient evidence of equivalence.

Consider a proxy when the target cannot be measured directly

Researchers frequently use proxy measures when direct measurement is impossible, impractical, or unavailable. A proxy is an observable measure used to represent another phenomenon of interest.

This can be entirely legitimate. Many theoretical constructs are never directly observable and depend on indicators. Practical research also uses proxies when more direct evidence cannot be obtained.

The key is to evaluate the inferential distance. Ask how strongly the proxy is related to the target, what theoretical or empirical evidence supports that relationship, what alternative processes could produce the proxy, and what aspects of the target it fails to capture.

The distinction between direct and indirect evidence becomes particularly important when compromise pushes the design toward a more distant indicator.

Watch Out

Do not rename a proxy to make the limitation disappear. If you measure login frequency, call it login frequency unless you have sufficient justification for a broader interpretation. Changing the variable label from “logins” to “engagement” does not move the evidence any closer to the construct.

Narrow the research question when the evidence becomes narrower

Sometimes the best solution is not finding another measure. It is asking a question that the available evidence can actually answer.

Suppose you originally ask: “How does generative AI use affect students' learning?” You cannot obtain valid learning-outcome measures, but you can collect detailed evidence about students' perceptions of how AI affects their learning.

Those perceptions may be worth studying, but they answer a different question. A more defensible question might ask how students perceive the influence of generative AI on their learning or how they describe changes in their learning practices.

The revised question is narrower, but it is methodologically coherent. A broad question supported by mismatched evidence is not stronger merely because its wording sounds more consequential.

Sometimes you need to narrow the claim rather than the question

The evidentiary limitation may become clear only after data collection or analysis. Perhaps a planned measure performed poorly, substantial data are missing, or access to one source was unexpectedly lost.

In such cases, changing a preregistered or previously approved research question after seeing the results may create other methodological concerns. The more appropriate response may be to retain the original question but acknowledge that the available evidence permits only a partial answer or weaker inference.

Researchers should document consequential departures from the original plan and distinguish analyses or interpretations that became necessary after the limitation emerged.

Feasibility can justify a different data collection method

Suppose repeated in-person observations would best capture a process, but travel and access make them impossible. Remote observation, participant diaries, interviews, existing recordings, or another procedure may provide some relevant evidence depending on the question.

The alternative should be evaluated for what it loses and what it preserves. An interview about a process may preserve participants' interpretations while losing direct observation of behavior. A diary may provide information closer to the time of the event but depend on participant compliance and self-report.

This is why participant burden and practical constraints legitimately affect method selection, provided the resulting evidentiary consequences are acknowledged.

Do not solve an access problem by making an unjustified causal claim

Some research questions require designs that are difficult or impossible to implement. Causal questions are an important example.

If random assignment is unethical or infeasible, researchers may use appropriate observational, quasi-experimental, natural-experimental, or other designs depending on the question and available conditions. These approaches can sometimes support strong causal inference, but not merely because an experiment was unavailable.

The design must address relevant alternative explanations using assumptions and analytical strategies appropriate to that design. If it cannot, the claim should remain associational rather than causal.

Practical constraints do not change the logical requirements of the inference.

Do not compensate for weaker evidence by collecting more of it

A larger sample does not automatically repair a poor proxy. More interviews do not turn reported behavior into observed behavior. Several indirect measures do not become direct merely through accumulation.

Additional evidence can help when it addresses a specific limitation. Multiple indicators may provide a richer representation of a construct. Different sources may reveal whether an interpretation is robust across contexts. But more sources or methods do not automatically make weak evidence stronger.

The relevant question is whether the additional evidence reduces an important uncertainty rather than merely increasing the volume of data.

Sometimes the defensible decision is not to conduct the study as planned

There are cases in which no feasible alternative can answer the intended question adequately.

If the central outcome cannot be measured, the necessary population cannot be accessed, the required comparison is impossible, or every available proxy is too weak for the intended claim, the study may need substantial redesign. In some cases, the responsible decision is to postpone or abandon that particular question rather than conduct a study that cannot answer it.

This can be frustrating, particularly after substantial planning. Yet methodological feasibility is not established by how much work has already been invested. Sunk costs remain surprisingly unimpressed by research ethics committees.

Limitations should explain consequences, not merely confess imperfections

When compromise is unavoidable, reporting should explain what changed and what that means for interpretation.

“Due to practical limitations, self-reported usage was collected instead of system-recorded usage” is only the beginning. The reader also needs to know that the resulting estimates concern reported behavior and may be affected by recall or response processes.

A useful limitation therefore connects the constraint to the evidence and then to the claim: what could not be collected, what was used instead, how the substitute differs, and what inference should consequently be made more cautiously.

04 · A Practical Example

When the ideal measure is unavailable, change the inference

Hypothetical Example

Studying students' use of generative AI for assignments

A researcher wants to examine how frequently students actually use generative AI while completing assessed work. Ideally, the researcher would obtain sufficiently complete behavioral evidence of relevant AI use.

Ideal evidence The researcher initially considers system-level usage records capable of identifying relevant AI interactions during the study period.
Constraint The students use numerous public and private AI services. Complete cross-platform records are unavailable, and attempting to monitor all AI activity would create substantial privacy and feasibility problems.
Alternative The researcher uses a carefully designed self-report procedure asking students about specified forms of AI use over a clearly defined period.
What changed The evidence now represents reported AI use rather than complete independently recorded AI use. Recall, interpretation, and willingness to disclose may affect responses.
Revised claim The study reports the prevalence and patterns of self-reported AI use rather than claiming to have established the complete prevalence of actual AI use.

The alternative is not worthless because it is imperfect. It becomes problematic only if the researcher erases the distinction between the evidence that was wanted and the evidence that was actually collected.

05 · What Researchers Often Get Wrong

Common mistakes when ideal evidence is unavailable

Misconception

“If the ideal measure is impossible, the study is impossible”

Not necessarily. Another source, validated proxy, secondary dataset, less intensive procedure, narrower question, or different design may still provide adequate evidence. The alternative should be evaluated according to the claim it can actually support.

Misconception

“A proxy is basically the same thing as the real measure”

No. A proxy stands in for another phenomenon. Its usefulness depends on the strength of the relationship between the proxy and target, and conclusions should preserve that distinction unless equivalence is genuinely defensible.

Misconception

“If I explain the limitation, I can still make the original claim”

No. Disclosure does not repair an inference that the evidence cannot support. Limitations should change how strongly or broadly conclusions are stated when the underlying evidence warrants that change.

Misconception

“A larger sample compensates for a weaker measure”

Not generally. Increasing sample size can improve precision for what was measured, but it does not make an invalid or poorly aligned measure represent the intended construct. You can estimate the wrong thing very precisely.

Misconception

“Practical constraints justify whatever alternative is available”

No. The substitute still requires methodological justification. If the available alternative cannot provide evidence adequate for the question, the question, design, or claim should change.

Misconception

“Changing the research question is always a methodological failure”

No. Refining a question because feasibility work reveals that the original evidence cannot be obtained can be responsible research design, particularly when done transparently before data collection or analysis. The timing and reason for changes should be documented where relevant.

06 · What This Means for You

Preserve the question, the evidence, or the claim, but do not pretend all three remained unchanged

When ideal evidence becomes unavailable, map the consequences explicitly. Write down the evidence you wanted, the evidence you can obtain, and the difference between them. Then decide whether that gap is small enough to accept or large enough to require redesign.

A simple decision framework

If another feasible source provides substantially equivalent evidence
Use it after verifying differences in measurement, population, timing, provenance, and quality.
If a defensible proxy is available
Use it when justified, but keep the proxy distinct from the target in analysis and reporting.
If only self-reported evidence is feasible for a behavior you hoped to observe directly
Consider reframing the question or conclusion explicitly around reported behavior.
If the available evidence captures only part of the original phenomenon
Narrow the question or intended claim to the dimension that can actually be supported.
If a different design can answer the substantive question under defensible assumptions
Redesign the study and state the assumptions and limitations associated with the alternative.
If no feasible evidence can support a meaningful answer
Do not conduct the study in its current form merely because planning has already begun.

This reasoning may also reveal that your original question was broader than necessary. Revisiting the alignment between the question and the collection method can identify a narrower but genuinely answerable study.

A feasible question answered well is generally more informative than an ambitious question answered only rhetorically by data that never had the capacity to resolve it.

07 · A Quick Checklist

When the evidence you wanted cannot be obtained

Before accepting a substitute, check:
State exactly what ideal evidence the original research question requires.
Identify why that evidence cannot be collected: ethics, access, privacy, cost, time, technology, participant burden, rarity, or another constraint.
Determine whether another source can provide sufficiently comparable evidence.
If using a proxy, document the theoretical or empirical justification linking it to the target phenomenon.
Identify what the substitute evidence cannot establish that the preferred evidence might have established.
Decide whether the research question, design, analysis, or intended claim must be narrowed or revised.
Do not assume that increasing sample size or adding more weak measures compensates for a fundamental evidence mismatch.
Report consequential compromises transparently and explain their implications for interpretation.
08 · Frequently Asked Questions

Frequently asked questions about unavailable research evidence

Can I use a proxy if I cannot measure my construct directly?

Yes, when the proxy has a defensible relationship to the target construct and is suitable for the intended use. Explain why it is appropriate, what dimension it represents, and what limitations arise from relying on an indirect measure.

Should I change my research question if the data I need are unavailable?

Sometimes. If the missing evidence is essential to answering the original question, narrowing or revising the question can be more defensible than substituting evidence that addresses something different. The timing and rationale for any change should be documented appropriately.

Can self-report replace behavioral data?

Self-report can provide useful evidence about reported behavior when direct behavioral evidence is unavailable. It should not automatically be treated as equivalent to observed or independently recorded behavior. The question and conclusions may need to make that distinction explicit.

Can secondary data solve a data collection problem?

Yes, if a suitable existing dataset contains the evidence you require and its population, variables, measurement procedures, time period, quality, and access conditions fit the research purpose. Existing data should be evaluated rather than adopted merely because they are available.

Can a larger sample compensate for using a proxy?

A larger sample may improve statistical precision for the proxy that was measured, but it does not by itself strengthen the conceptual relationship between the proxy and the target construct. Measurement validity and sample size address different problems.

What if the best method is unethical?

Do not use it. Methodological desirability does not override ethical requirements. Consider observational, naturalistic, existing-data, simulation, alternative measurement, or other ethically permissible approaches appropriate to the question. If none can support the intended inference, the question or claim must change.

Is it acceptable to abandon a research question because the necessary evidence is unavailable?

Yes. If no ethical and feasible design can provide evidence adequate for a meaningful answer, postponing, substantially redesigning, or abandoning that particular question may be more responsible than conducting a study that cannot answer it.

09 · The Bottom Line

When the evidence changes, the inference may need to change too

The Bottom Line

When the best evidence cannot realistically or ethically be collected, use the closest defensible alternative only after determining how it differs from the evidence you wanted and what that difference means for the research question and conclusions.

A proxy, self-report measure, existing dataset, alternative source, or less intensive design may still support valuable research. What matters is keeping the claim proportional to the evidence. If the substitute cannot support the original question, narrow the question, redesign the study, or accept that the particular claim cannot be made from the evidence available.

10 · Sources and Further Reading

Sources and further reading

11 · Cite this Guide

How to Cite This Guide

This guide is intended to be read, shared, and used in research, teaching, and academic work. If you draw on its ideas, explanations, or other content, please acknowledge the source by citing the guide. Doing so gives appropriate credit and helps your readers locate the original resource.

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