Manuel B. Garcia

Manuel B. Garcia serves as the Senior Director for Educational Technology and Digital Learning at FEU Institute of Technology, Manila, Philippines. Read More

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Is Your Research Question Actually Asking for a Recommendation Rather Than Evidence?

“What should we do?” may sound like a research question, but a recommendation usually requires more than evidence about what happens. Separating the empirical question from the decision can clarify what the study can establish and what additional judgments are needed.

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Is Your Question Asking for Evidence or a Recommendation? Guide 344 of 533
01 · The Question

Are You Asking What the Evidence Shows or What Someone Should Do?

Consider the question: “Should universities allow students to use generative AI for academic work?”

It is an important question. It may even be the question that university leaders ultimately need answered. But it is not purely an empirical question. A study might provide evidence about how students use generative AI, whether particular forms of use are associated with learning outcomes, how students and faculty perceive it, what risks arise, or how different policies operate. None of those findings, by itself, determines what universities should do.

The word “should” introduces a decision. Decisions typically require judgments about what outcomes matter, how benefits and harms should be weighed, which trade-offs are acceptable, whose interests should count, what resources are available, and what is feasible in a particular context.

The research problem may therefore need to be separated into two layers: what evidence is needed, and how that evidence will inform the eventual recommendation.

02 · The Short Answer

Evidence Can Inform a Recommendation Without Determining It Automatically

In Brief

If your research question asks what an institution, practitioner, policymaker, researcher, or other decision-maker should do, it is usually asking for a recommendation rather than only for an empirical finding.

Empirical research can provide essential evidence for that recommendation, but moving from evidence to a decision may also require judgments about benefits and harms, values and preferences, resources, equity, acceptability, feasibility, and the particular context in which the decision will be made.

03 · What You Need to Know

Separate the Empirical Question From the Decision It Is Supposed to Inform

The distinction between evidence and recommendation is especially visible in formal evidence-to-decision frameworks. Approaches such as GRADE do not move directly from “the research found an effect” to “therefore this option should be recommended.” They consider the evidence alongside additional criteria such as the balance of desirable and undesirable consequences, certainty of evidence, values and preferences, resources, equity, acceptability, and feasibility.

These frameworks were developed primarily for health and policy decision-making, so their specific procedures should not be imported mechanically into every discipline. The underlying lesson is broader: a recommendation is a judgment about what should be done, whereas an empirical finding describes, estimates, explains, interprets, or evaluates something about the world.

Look for Normative Language in the Question

Words such as “should,” “ought,” “best,” “appropriate,” “recommended,” and “preferable” often indicate that the question is asking for a decision rather than merely evidence.

For example:

  • Should universities prohibit generative AI in examinations?
  • What teaching strategy should instructors use?
  • Which learning-management system should the university adopt?
  • What policy should schools implement to regulate student AI use?
  • Should researchers use generative AI when writing manuscripts?

These are legitimate questions. The issue is that the word “should” cannot usually be resolved by measuring one outcome and allowing that outcome to dictate the answer.

Ask What Empirical Claim Is Hidden Inside the Recommendation Question

Suppose the question is: “Should universities use AI tutors to improve student learning?”

Several empirical questions may sit underneath it. Do AI tutors improve specified learning outcomes relative to a relevant alternative? For which students? Under what conditions? What unintended consequences occur? How much does implementation cost? Are students and instructors willing and able to use the system?

Before trying to answer the recommendation, identify which of these uncertainties your study is actually capable of investigating.

Evidence About Effectiveness Is Not the Same as a Recommendation

Suppose a rigorous study finds that an intervention improves examination performance. It is tempting to conclude: “Therefore, universities should adopt it.”

That conclusion may be reasonable, but it does not follow from effectiveness alone. The improvement might be very small. The intervention could be expensive. It might create accessibility problems, introduce privacy risks, increase instructor workload, or produce other outcomes that matter to the decision.

Evidence-to-decision frameworks formalize this point by treating the balance of consequences and other decision criteria separately from evidence that an intervention produces a particular effect.

A Statistically Significant Difference Does Not Answer “Which Is Better?”

Suppose students using Platform A score significantly higher than students using Platform B. Can the researcher conclude that universities should choose Platform A?

Not necessarily. The magnitude of the difference matters, as do uncertainty, cost, usability, accessibility, implementation requirements, privacy, technical infrastructure, and the outcomes that stakeholders consider important.

“Which option produces a higher score on this outcome?” and “Which option should we choose?” are different questions.

Recommendations Require Values Because Outcomes Have to Be Weighted

Decisions often involve competing outcomes. An intervention might improve learning slightly while increasing student workload. A technology might save instructors time while introducing privacy concerns. A policy might reduce one form of misconduct while restricting legitimate educational uses.

Empirical research can estimate or describe these consequences. It cannot, by itself, determine how much importance should be assigned to each one.

Formal evidence-to-decision approaches therefore consider values and preferences explicitly. The eventual recommendation depends partly on how relevant stakeholders value different outcomes and trade-offs.

The “Best” Option Depends on the Criterion for Best

“Which teaching method is best?” appears empirical until you ask what “best” means.

Highest examination scores? Strongest long-term retention? Lowest cost? Greatest student satisfaction? Least instructor workload? Best accessibility? Most equitable outcomes?

Different criteria can produce different answers. Unless one criterion has been justified as decisive, “best” compresses several evaluative judgments into a single word.

A more researchable question may compare clearly specified outcomes rather than assuming that one outcome determines overall superiority.

Feasibility Can Change a Recommendation Without Changing the Evidence of Effect

An intervention may work under controlled conditions yet be difficult to implement in the intended setting. Required expertise may be unavailable. Infrastructure may be inadequate. Costs may exceed available resources. Faculty or students may find the approach unacceptable.

These conditions do not necessarily change whether the intervention can produce an effect. They can change whether adopting it is a sensible recommendation in that context.

This is one reason evidence-to-decision frameworks explicitly include feasibility and acceptability among their considerations.

Equity Can Matter Even When Average Outcomes Improve

An intervention can improve the average outcome while distributing benefits and burdens unevenly.

For example, an AI-based educational system might benefit students with reliable devices and high-speed internet while creating additional barriers for students with limited connectivity or accessibility needs. An average positive effect does not automatically resolve whether implementation would worsen or reduce inequities.

If the ultimate question is what an institution should do, distributional consequences may be relevant alongside the average effect.

The Recommendation May Change Across Contexts

The same evidence can support different decisions in different settings because resources, alternatives, infrastructure, stakeholder values, institutional missions, legal constraints, and implementation conditions differ.

A recommendation that makes sense for a well-resourced research university may not be appropriate for a small institution with limited technical support. The empirical evidence need not be contradictory for the decisions to differ.

This is why recommendations should usually make their context and assumptions visible rather than presenting one decision as universally compelled by the evidence.

Some Research Questions Are Intentionally Decision-Oriented

Not every “should” question needs to be rewritten into a narrow empirical question. Policy research, health technology assessment, implementation research, program evaluation, operations research, and other decision-oriented traditions may explicitly aim to support recommendations.

In such cases, the study should acknowledge that the recommendation requires an evidence-to-decision process rather than pretending that one empirical estimate supplies the answer automatically.

The methodological task then becomes broader: identify the decision, alternatives, relevant outcomes, evidence sources, stakeholders, values, constraints, and criteria by which the options will be judged.

A Single Study Rarely Supplies Every Input to a Major Recommendation

A researcher may investigate one important part of a decision without claiming to settle the whole decision.

For example, a randomized study might estimate the effect of AI tutoring on learning. A qualitative study might examine student acceptability. An economic analysis might estimate costs. Accessibility research might identify barriers for particular learners. Policy analysis might examine legal and governance implications.

A recommendation can synthesize these forms of evidence, but each study should remain clear about what it contributes.

Do Not Smuggle a Recommendation Into an Empirical Conclusion

A common progression looks like this:

“Students who used the intervention achieved higher scores. Therefore, universities should implement the intervention.”

The first sentence reports an empirical finding. The second introduces a recommendation. Between them lies an unstated decision process.

That process may ultimately support the recommendation, but the researcher should make the reasoning visible: How large was the benefit? How certain is the evidence? What disadvantages were observed? What alternatives exist? What resources are required? Who benefits or bears the burden?

Recommendation Questions Can Also Conceal Several Questions at Once

“What AI policy should universities adopt?” may require evidence about learning, academic integrity, privacy, accessibility, assessment, faculty workload, student practices, costs, governance, and implementation.

If one study attempts to answer all of those issues under a single recommendation question, it may be combining several distinct research questions into one.

The better approach may be to identify the specific empirical uncertainty the present study can address while treating the broader recommendation as the decision that the evidence will eventually inform.

Ask Whether Your Study Could Produce the Evidence Needed for the Recommendation

Even after the decision criteria are identified, the proposed study may address only some of them.

A survey of faculty attitudes can provide evidence about reported acceptability. It cannot by itself establish effectiveness, cost-effectiveness, student outcomes, or institutional feasibility. An experiment estimating learning outcomes cannot automatically answer questions about long-term implementation or stakeholder values.

This makes it essential to check whether the recommendation requires evidence that the proposed study could never produce.

04 · A Practical Example

Turn “Should We Adopt It?” Into Questions the Study Can Actually Answer

Hypothetical Example

Should a university adopt an AI tutoring system?

A university is considering an AI tutoring platform. A researcher initially proposes the question: “Should the university adopt the AI tutoring system for undergraduate courses?”

Identify the decision The university must choose whether, where, and under what conditions to implement the system.
Identify the empirical uncertainties Decision-makers may need evidence about learning outcomes, student and faculty experiences, accessibility, implementation requirements, costs, privacy risks, and differences across courses or student groups.
Identify what the present study can answer Suppose the feasible study can compare course-aligned learning outcomes and investigate student experiences during one semester.
Reframe the research questions The empirical study can ask how learning outcomes compare between students using the AI tutor and an appropriate comparison condition, alongside a separate question about students' experiences of using the system.
Return to the decision afterward Those findings can become inputs into the university's adoption decision, alongside costs, privacy, accessibility, feasibility, stakeholder values, and other relevant evidence not produced by this particular study.

The researcher has not avoided the practical question. The study has clarified its contribution to answering it. That distinction often produces a stronger empirical project and a more defensible recommendation.

05 · What Researchers Often Get Wrong

Common Mistakes When Research Is Intended to Support a Decision

Misconception

If an Intervention Works, Researchers Should Recommend It

Evidence of effectiveness is important but may not settle the recommendation. Benefits need to be considered alongside undesirable consequences, certainty, values, resources, feasibility, acceptability, equity, and other criteria relevant to the decision.

Misconception

The Option With the Highest Average Score Is Automatically the Best Option

One outcome rarely captures every consideration relevant to a decision. The difference may be trivial, uncertain, costly to achieve, or accompanied by disadvantages that matter to stakeholders.

Misconception

Evidence-Based Means the Evidence Makes the Decision for You

Evidence informs decisions; it does not eliminate judgment. Formal evidence-to-decision frameworks explicitly combine empirical evidence with judgments about consequences, values, resources, feasibility, acceptability, equity, and context.

Misconception

Researchers Should Never Make Recommendations

Researchers can make recommendations when the purpose and evidence justify doing so. The recommendation should be proportionate to the evidence and should make important assumptions, trade-offs, uncertainties, and contextual limits visible rather than presenting a value-laden decision as a direct empirical fact.

Misconception

Stakeholder Preferences Are Merely Opinions and Therefore Not Relevant

When a decision involves outcomes that people value differently, those preferences can be legitimate inputs. Their relevance and how they should be elicited depend on the decision, but empirical evidence about effectiveness does not automatically determine how competing outcomes should be weighted.

Misconception

A Recommendation That Works in One Context Should Apply Everywhere

Implementation conditions, resources, alternatives, acceptability, values, and constraints can differ across settings. The underlying evidence may travel more readily than the recommendation derived from it.

06 · What This Means for You

Identify the Decision First, Then Ask What Evidence Your Study Can Contribute

If your proposed research question contains “should,” “best,” “recommended,” or similar language, write down the actual decision that someone needs to make. Then list the considerations that could reasonably change that decision.

Next, identify which of those considerations your study can investigate. That becomes the basis for one or more empirical research questions. The broader recommendation can then be developed from the resulting evidence together with other relevant evidence and explicit decision criteria.

A simple decision framework

If the question asks what happens, how much, for whom, under what conditions, or how people experience something
You are primarily asking an empirical question; specify the evidence needed to answer it.
If the question asks what someone should choose, adopt, permit, prohibit, prioritize, or implement
Recognize that you are asking for a recommendation and identify the decision criteria beyond a single empirical finding.
If one study can address only part of the decision
Frame the study around that empirical contribution and avoid claiming that it settles the entire recommendation.
If competing outcomes or stakeholder interests matter
Make the trade-offs explicit rather than allowing one preferred outcome to stand silently for the whole decision.
If the recommendation changes when costs, feasibility, values, or context change
State the recommendation conditionally and specify the assumptions or circumstances on which it depends.
Watch Out

Be particularly cautious with the sentence “The results show that institutions should...” The results may support a recommendation, but the move from “is” to “should” usually contains additional judgments. Make those judgments visible.

07 · A Quick Checklist

Check Whether Your Question Is Asking for Evidence or a Decision

Before finalizing a decision-oriented research question, check:
Highlight words such as should, ought, best, recommended, preferable, adopt, prohibit, or prioritize.
State the actual decision that a person, institution, profession, or policymaker would need to make.
Identify the empirical uncertainties that must be investigated before that decision can be made responsibly.
Separate evidence about effectiveness or outcomes from the recommendation that may eventually follow.
Identify relevant benefits, harms, burdens, values, preferences, resources, feasibility, acceptability, equity, and contextual constraints where they matter to the decision.
Determine which decision criteria the present study can actually provide evidence about.
Avoid calling one option “best” without specifying the outcome or criteria by which superiority is being judged.
Make recommendations proportionate to the evidence and explicit about important trade-offs, uncertainty, and contextual assumptions.
08 · Frequently Asked Questions

Questions About Research Evidence and Recommendations

Can “should” appear in a research question?

Yes, particularly in decision-oriented, policy, ethical, evaluative, or normative research. The researcher should recognize that such a question may require more than empirical evidence about a single outcome and should make the basis for the recommendation explicit.

What is the difference between an empirical question and a recommendation question?

An empirical question asks what is observed, experienced, associated, changed, caused, or otherwise supported by evidence. A recommendation question asks which course of action should be chosen, which ordinarily requires both empirical evidence and judgments about relevant criteria and trade-offs.

Can research evidence prove what policymakers should do?

Evidence can strongly constrain or support policy choices, but recommendations typically also depend on the outcomes valued, trade-offs considered acceptable, resources, feasibility, equity, legal or institutional constraints, and the decision context.

Can researchers make recommendations in the conclusion of a study?

Yes, when the recommendation is appropriately supported. Researchers should distinguish what the study directly found from the judgment that follows, avoid exceeding the scope of the evidence, and acknowledge important considerations that the study did not evaluate.

Does a statistically significant benefit justify recommending an intervention?

Not by itself. The magnitude and certainty of the benefit matter, as may harms, costs, feasibility, acceptability, equity, stakeholder values, and available alternatives. Statistical significance alone does not settle those considerations.

What is an evidence-to-decision framework?

An evidence-to-decision framework structures the movement from research evidence to recommendations or decisions by making relevant criteria and judgments explicit. Frameworks differ by field and purpose, but examples such as GRADE consider factors including benefits and harms, certainty of evidence, values, resources, feasibility, acceptability, and equity.

Should I remove the recommendation from my research question?

Often, if the study is primarily empirical. Identify the evidence the study can generate and formulate the research question around that uncertainty. If the project is explicitly designed to make a recommendation, retain the decision-oriented question but specify how evidence and other relevant decision criteria will be integrated.

What if the practical reason for my study is to recommend a policy?

That is entirely legitimate. The policy decision can motivate the research while the empirical questions identify the specific uncertainties the study will address. The eventual recommendation can then draw on those findings alongside other evidence and decision criteria relevant to the policy context.

09 · The Bottom Line

Research Can Tell You What the Evidence Supports; Recommendation Requires a Further Judgment

The Bottom Line

If your research question asks what someone should adopt, choose, permit, prohibit, prioritize, or implement, it is asking for a recommendation, and the answer will usually require more than one empirical finding.

Identify the decision, separate it from the empirical uncertainties underneath it, and determine what evidence your study can actually contribute. Then make the move from evidence to recommendation explicitly, taking relevant trade-offs, values, resources, feasibility, acceptability, equity, uncertainty, and context into account rather than allowing one result to make the decision by itself.

10 · Sources and Further Reading

Sources and Further Reading

11 · Cite this Guide

How to Cite This Guide

This guide is intended to be read, shared, and used in research, teaching, and academic work. If you draw on its ideas, explanations, or other content, please acknowledge the source by citing the guide. Doing so gives appropriate credit and helps your readers locate the original resource.

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