03 · What You Need to Know
The Same Construct Name Can Conceal Different Phenomena
This is the jingle side of the jingle-jangle problem
A jingle fallacy occurs when the same or similar label leads researchers to assume that constructs or measures are equivalent even though they actually represent different phenomena. The opposite problem, the jangle fallacy, occurs when different labels encourage an assumption of difference despite substantial conceptual similarity.
Jingle fallacy
Same name, but potentially different constructs or measures.
Jangle fallacy
Different names, but potentially the same or substantially overlapping construct.
These problems interfere with cumulative knowledge because researchers can unknowingly compare non-equivalent measurements or separate evidence that actually concerns the same phenomenon. Construct validation research has documented both patterns across several areas of psychology and applied research.
Start by collecting the actual definitions
When terminology is inconsistent, build your understanding from definitions rather than labels.
For each influential or relevant study, identify how the authors define the construct. If no explicit definition is provided, inspect the theoretical framework, cited foundational sources, instrument description, and item content to determine what meaning is being operationalized.
This exercise can reveal disagreements that ordinary keyword searching conceals.
For example, research on work-nonwork balance identified 233 conceptual definitions across 290 papers, with those definitions clustering into several distinct types despite the shared construct label. The study illustrates how extensive conceptual heterogeneity can exist beneath apparently consistent terminology.
Compare what each definition includes and excludes
Two definitions can share a central phrase while differ substantially in scope.
Suppose “student engagement” is defined in one study as observable participation in learning activities. Another defines it as behavioral, emotional, and cognitive involvement. A third focuses primarily on students' psychological investment.
All three use engagement, but they do not necessarily define the same construct.
Ask:
- What is the core phenomenon?
- Which dimensions are included?
- Which dimensions are excluded?
- Is the construct a state, trait, behavior, perception, relationship, or outcome?
- At what level does it operate?
- What distinguishes it from neighboring constructs?
This conceptual work should precede decisions about whether studies can legitimately be compared.
Check whether the operationalization matches the definition
Authors can provide similar definitions but use substantially different measures. They can also provide different definitions while using nearly identical instruments.
This means the conceptual and operational levels need to be examined separately.
The relationship between constructs and their operational definitions is therefore central when resolving terminological ambiguity. What researchers say they study and what their indicators actually represent are both relevant.
Empirical research on advertising constructs, for example, has documented considerable heterogeneity in how identically named constructs were operationalized across studies.
The instrument title does not settle the question
If two questionnaires both contain “resilience” in their titles, they do not necessarily measure identical constructs.
Read the instrument development papers. Examine the theoretical definition, dimensions, item content, scoring procedure, and validation evidence. A shared instrument label can mask different content just as a shared construct label can.
Conversely, two differently titled instruments may provide evidence about substantially similar characteristics. This is why measurement comparisons need to look beyond naming conventions.
Conceptual heterogeneity can explain inconsistent findings
Suppose ten studies examine whether “engagement” predicts academic achievement. Five find a strong association and five find little relationship.
It is tempting to interpret this as conflicting evidence about one construct. But if some studies measure behavioral participation, others emotional involvement, and others a broad multidimensional composite, the inconsistency may partly reflect differences in what was actually measured.
Research on listening effort provides an example of how insufficient construct validation and inconsistent measurement can hinder interpretation of a literature.
Before asking why studies disagree statistically, therefore, ask whether they were asking the same conceptual question.
Do not resolve disagreement by choosing the most popular definition automatically
A frequently cited definition may be influential, but popularity does not make it uniquely correct.
Different definitions may arise because researchers are addressing different theoretical questions, populations, levels of analysis, or contexts. One conceptualization may fit your study better even if another dominates the literature.
Your task is to justify the definition in relation to the research question and theoretical framework, not conduct a popularity contest among citations.
A broad umbrella term may contain several legitimate subconstructs
Sometimes the literature is not actually inconsistent. A broad term may intentionally encompass several narrower dimensions.
For example, a multidimensional framework may define engagement as comprising behavioral, emotional, and cognitive components. A study examining only behavioral engagement is not necessarily contradicting the broader framework if it explicitly identifies that narrower dimension.
Problems arise when the narrower measure is labeled simply “engagement” and interpreted as though it represented the entire multidimensional construct.
This is why researchers should distinguish broad constructs from their dimensions and facets.
The same label can shift meaning over time
Construct definitions can evolve. Later researchers may expand, narrow, or reconceptualize an earlier term while retaining the original label.
A literature review should therefore pay attention to chronology. Foundational papers may not define a construct in exactly the same way as contemporary studies.
This does not necessarily mean one period is wrong. The field may have developed theoretically. But researchers should avoid citing definitions from different periods as though they were interchangeable when the conceptualization has changed.
Different disciplines can attach different meanings to the same term
Words such as resilience, engagement, literacy, trust, and performance travel easily across disciplines. Their definitions do not always travel with them.
A construct used in psychology may emphasize individual cognition or behavior, while the same label in sociology, education, organizational research, or public health may refer to a broader relational or contextual phenomenon.
When searching interdisciplinary literature, discipline should therefore be treated as potential context for meaning rather than merely another database filter.
Construct heterogeneity matters in evidence synthesis
Systematic reviews and meta-analyses are particularly vulnerable to same-name problems. Combining studies solely because they use the same construct label can introduce conceptual heterogeneity into the synthesis.
Eligibility criteria should therefore consider how the construct is defined and operationalized. Reviewers may need to code different conceptualizations separately, conduct subgroup or sensitivity analyses where appropriate, or decide that some measures do not represent the target construct sufficiently well to combine.
Meta-analysis can aggregate effect sizes. It cannot make conceptually different variables become the same construct simply because they share a column heading.
Your own study should declare which meaning it adopts
Once you identify competing definitions, do not hide the disagreement.
A concise conceptual clarification can state that the literature uses the term in several ways, identify the definition adopted in your study, explain why it fits the theoretical framework and research question, and specify how it will be operationalized.
If terminology is particularly unstable, it may also be useful to state what your definition excludes.
Example Wording
Clarifying a contested construct
“Although engagement has been conceptualized in several ways, this study uses the term specifically to refer to behavioral participation in academic activities. Emotional and cognitive engagement are treated as related but distinct dimensions and are not included in the present operational definition.”
That statement gives readers something much more useful than simply declaring that “engagement is an important variable.”
Do not silently redefine an established construct
If you adopt a narrower, broader, or otherwise modified definition, make the change explicit.
Using an established construct name while substantially changing its meaning can contribute to the very jingle problem you are trying to avoid. Recent work on construct proliferation emphasizes that semantic divergence under shared labels can be as consequential as redundant constructs carrying different names.
Watch Out
A familiar construct name can create false confidence. Before comparing studies, check whether their definitions and measures actually refer to the same phenomenon. Shared terminology is evidence of linguistic consistency, not necessarily conceptual consistency.